H-D kills off more models ? | Page 5 | GTAMotorcycle.com

H-D kills off more models ?

I doubt and hope HD doesn't go anywhere.

I believe there is more to the fan base then just age, there is another certain democraphic or quality. Anyhow pictures can say more, but I got this off a HD FB fanpage and there are some "creative" stuff on there, like this:

fb.watch

That's really awesome!!!

Good times at the #buffalochip🤘 🎬: @garrrciasb
fb.watch fb.watch
 
bigpoppa said:
I feel like the ADV market has kind of blurred the lines, you can get offroad oriented ones, or more sport oriented ones (s1000XR comes to mind)

You cant take the xr offroad, but carve corners with it all day, and realistically, how many ADV riders are taking their bikes offroad anyway?
Click to expand...
I keep hearing people say that. You guys should see where these adventure bikes are going.
More and more guys are into light offroading on their adventure bikes these days.
Look into SCAR (Simcoe County Adventure Riders) on facebook, great group that definitely puts the adventure bikes through their paces on a regular basis.

Sent from my SM-A530W using Tapatalk
 
FullMotoJacket said:
Thanks for the paywalled link even Outline can't bypass.
Click to expand...

Maybe it would have been nicer to just let me know you can't access vs. the stupid comment.

Cut and pasted............................. just for you.

​

Harley-Davidson unveils turnaround plan as shares plunge 20% on disappointing results​


RAJESH KUMAR SINGH AND ANKIT AJMERA
CHICAGO
REUTERS
PUBLISHED FEBRUARY 2, 2021UPDATED 4 HOURS AGO


HD shares plunged more than 20 per cent on Tuesday after the motorcycle maker unexpectedly swung to a quarterly loss, overshadowing a new turnaround plan that targets low double-digit earnings growth through 2025.

Since the middle of last year, the Milwaukee, Wisconsin-based company has shifted focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers.
Harley has trimmed its workforce and global dealer network, eliminated slow-selling models and exited markets where weak sales and profits do not justify investment.

Chief Executive Jochen Zeitz, who took charge last year, is focused on enhancing Harley’s brand and has done away with promotional offers, tightened supplies and reduced inventory, enabling dealers to charge the sticker price for the company’s bikes.
This more than halved dealer inventory last year and drove up prices for pre-owned bikes, which used to be a drag on new-bike sales. The leaner inventory as well as a switch in the introduction of new models to January from August, however, took a toll on the bike sales in the quarter through December.

Fourth-quarter revenue dropped 39 per cent versus a year earlier as motorcycle shipments almost halved, leading to a loss of 63 cents per share. Analysts surveyed by Refinitiv, on average, expected the company to report a profit of 14 cents a share.

Harley’s shares, which had gained 38 per cent since July when the company shared an earlier plan to reboot its business, fell as much as 22 per cent on Tuesday morning and were still down 18.8 per cent at $32.62 at midday.

“Many investors had thought the turnaround plan was leading to better profitability faster than the plan the company laid out today,” said Brian Yarbrough, an analyst at EdwardJones.

“While they are shrinking the business currently to drive more sustainable growth longer term, we continue to be concerned about lack of demand for Harley products longer term.”

Retail sales in the United States - the company’s biggest market - fell for the 16th straight quarter, resulting in an 8 percentage-point decline in big-motorcycle market share.

The decline comes at a time when motorcycle sales have gone up on the back of a demand for socially distanced recreational outdoor activity.
Polaris Inc last week said retail sales of its Indian brand of motorcycles in North America were up more than 30 per cent in the December quarter. In contrast, Harley’s sales in the region declined 15.4 per cent year-on-year.
Harley’s new leadership, however, remains steadfast in the strategy of keeping inventories tight as it prefers building desirability of the brand to expanding market share.

“We are going to continue to manage inventory in line with demand,” Chief Commercial Officer Lawrence Hund told investors on an earnings call.

TURNAROUND PLAN​

As part of the five-year turnaround plan unveiled on Tuesday, the 118-year-old company would lean on combustion motorcycles to increase sales in touring, large cruiser and trike bike segments to achieve revenue growth in the mid-single digits.
The company, which launched its first electric motorbike in 2019, will create a separate division focused on the development of electric vehicles. It also intends to make forays in premium low displacement bikes via partnerships.

The latest turnaround strategy from the company, which has struggled for years to expand sales beyond baby boomers, comes after a decade-long effort to increase business overseas and draw younger riders with cheaper and newer models.
Overall, Harley would invest between $190 million and $250 million a year over the next five years.
It forecast a 5 per cent-7 per cent operating margin, or profit from sales, for 2021 on the back of a 20 per cent-25 per cent growth in motorcycle revenue.
 
"will create a separate division focused on the development of electric vehicles."
Shouldn't that read production and sale of
You can't make money during a development stage. Plan is flawed.
 
ReSTored said:
Retail sales in the United States - the company’s biggest market - fell for the 16th straight quarter
Click to expand...
Wow
ReSTored said:
The decline comes at a time when motorcycle sales have gone up on the back of a demand for socially distanced recreational outdoor activity.
Polaris Inc last week said retail sales of its Indian brand of motorcycles in North America were up more than 30 per cent in the December quarter. In contrast, Harley’s sales in the region declined 15.4 per cent year-on-year.
Click to expand...
Double wow
Was gonna say, based on hearsay and dealers I've spoken to, covid has been great for business, for precisely this reason(and no doubt CERB also helped)
ReSTored said:
It also intends to make forays in premium low displacement bikes via partnerships.
Click to expand...

Interesting
 
Trials said:
"will create a separate division focused on the development of electric vehicles."
Shouldn't that read production and sale of
You can't make money during a development stage. Plan is flawed.
Click to expand...
Who knows, they may be sufficiently far along to sell electric powerplants to other manufacturers.
 
bigpoppa said:
Double wow
Was gonna say, based on hearsay and dealers I've spoken to, covid has been great for business, for precisely this reason(and no doubt CERB also helped)
Click to expand...
CERB helps on a sub 10K bike. On a 50K bike, CERB barely covers the interest.
 
GreyGhost said:
Who knows, they may be sufficiently far along to sell electric powerplants to other manufacturers.
Click to expand...
They need to get selling what they have now, that's how the original H-D company did it.
 
"It also intends to make forays in premium low displacement bikes via partnerships."
nothing new there aermacchi
aermacchi.jpg
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