To be fair tho, the ADVs are stealing market share away from just about every other market segment, except maybe smaller displacement commuters and dirt bikes.
... and having put 2000 km on an ADV bike in Australia, I don't understand this any more than I understand why someone would want to daily-drive a 4x4 on pavement. I thought it was rubbish for the way I was riding it (pavement). And a Jeep Wrangler is rubbish on pavement, too. But people still buy them.