That's quite the spin you put on it though. Trump himself would be proud.
Face it, ~50% of the US population now dislike (or downright despise) him, including apparently a segment of the well heeled. A huge segment of the people that love him the most are also amongst those without anywhere near the sort of financial means to even dream of stepping into any of his properties.
To suggest that this won't effect his businesses negatively, well..I'm not sure it's me being naive here.
Spin? Whats the spin?
Maybe you're not naive; rather wholey disingenuous. Move the goal post and call it a win. Congrats
A lot of the wealthy people who were his bread and butter are likely going to distance themselves from him in the coming years because either they don't want to support him, or the optics of doing ANY business with him is plain bad. That's gonna hurt.