Its absolutely nonsense. Nothing you said in any of your posts has anything even remotely resembling a fact to back up your points.
First of you make it seem like focusing on benefits over features is a bad thing. The insanity of rattling of a bunch of random technobable in a commercial is exactly why these tech companies get a sound beating from Apple. Lets just call this whole point (which I have heard from other Apple bashers) for what it is. SOUR GRAPES. You guys are just ****** that Apple is beating the living bejeezus out of you guys from a marketing and sales stand point and the little PC kabal is butt hurt about it. LOL @ "fashion accessory"...nonsense
Apple has always been about the cute factor??? WTF?? Says who? You? Please...nonsense. Apple wins damn near every industrial award out there...while PC's continue to turn out the same hideous beige boxes.
http://www.macnn.com/articles/08/03/08/apple.wins.8.if.awards/
http://news.cnet.com/8301-13579_3-10231135-37.html
This is another case of the SOUR GRAPES....waaaahh, there products are too "cute"...how in the hell is the iMac, iPad, Mac Mini etc cute? Who gives a two rats f**ck what audiophiles want. This is like building a sedan and then worrying about what the F1 Racers will feel about it. Why in the world would Apple care about what such a small segment of the market thinks?
Nice try with the link...but
a) Its not insurance claims or whatever you claimed it is. This is what it is
This analysis examines customer reported failure data from a sample of over 30,000 new laptops purchased by SquareTrade customers over the past three years (see Appendix for sample details). SquareTrade offers warranty plans that cover accidental damage as well as standard hardware failures
warrantee claims from the customers of ONE SPECIFIC COMPANY. All this means is that for the customers who bought from this company and then further narrowed down to the ones that purchased the extended warranty. So essentially...meaningless. The other results are based on customer feedback. Thats all that matters
"What the customer thinks"...when the PC kabal finally figures this out then maybe we can have this discussion again.