Toronto is over 'consumer showed' to a ridiculous degree. The Boat Show, the Auto Show, the Motorcycle Show(s), the Outdoor Adventure Show - on and on, ad infinitum and ad nauseum. I realize they cater to different tastes, but there is a hideous amount of overlap.
I can see where manufacturers and distributors might seek out other ways to spend their marketing budgets and get a bigger bang.
Do they have a marketing budget and are they spending it? There's no national advertising to speak of from any of the manufacturers. The websites are international in origin, and some of them aren't much good though most function pretty well. Some manufacturers truck around a bunch of bikes for test rides.
Al mentioned the Cycle Canada shows and the Bar Hodgson/MMIC (or whatever they call themselves now) split. Back in those days the shows were packed with bikes and people and there was a level of excitement. Even in the bad days of high interest rates.
I think the manufacturers and MMIC/manufacturers are doing a disservice to their dealers by not putting effort into having a proper "celebration of motorcycling" show, and I don't mean focusing on cheesy stunt shows, little kids on Stacys etc., I mean putting a little effort into it. Walking around I noticed a stage with 2 guys talking on microphones to each other. I have no idea who it was or why they were there and there was NOTHING around to tell me. There also was nobody watching. I remember one of Bar's shows had Eddie Lawson being interview to a sizable crowd and signing autographs, including a gas tank for one really excited fellow.
As TK4 noted there was no presence of CFMOTO or Kawasaki, with BMW and Indian/Polaris VERY minimally represented by GP to the point of irrelevance. If I was looking for a new bike (which I am, sort of) would I bother looking at the 3 Indians plunked at the back of GP's booth? Could I have found them?
Why does HD put such an expensive and expansive effort into the show? There's no arguing that the company beats everybody in terms of brand recognition and brand loyalty and in spite recent news is still selling a lot of bikes. In spite of all their cringe inducing video marketing they seem to realize that motorcycles are essentially an analog device; you need to touch it to connect with it and to break open your crusty wallet. The other manufacturers are just half-assin' it with their efforts at this show. It had a little "sparkle" to it in early iterations but the ones pre and post covid have been bland and blah with a capital MEH.
Having the show downtown may work for Adri, but I think it precludes a HUGE portion and majority of the riding public in southern Ontario. Many people outside of metro Toronto recoil at the idea of driving down to the show and view taking transit as an expensive hassle (wrongly in my experience), but are willing to drive to the airport.
Whoever is in charge of this show and it's presentation should look for another line of work, because while it may be orderly in it's layout and perhaps its execution it lacks ANY vestige of excitement, panache, joi-de-vivre or anything else you could associate with motorsports. For instance, Honda had a Dakar bike (winner?) displayed in it's booth. Unless you looked really closely or stumbled on it you wouldn't have noticed. Was there ANYTHING else of note displayed at the show?
I realize it's hard to get club/volunteer organization to participate and fill space but they're an important part of the scene as they put on the events, races etc. I recall at Bar's show he gave clubs free entry for "workers" and free booth space and a couple chairs, with the only prerequisite that you displayed a bike or 2.
They should publish a motto for this show - "We DARE you to give a sh*t about motorcycles based on our presentation. Please leave us alone. Signed MMIC (or whatever we're calling ourselves now.)"