Be very careful with their literature. While helical piles are a real thing and can work, those marketed to consumers suck donkey balls. I thought about using them for a deck a few years ago. While the load rating per pile seemed great, with some digging, that assumed the piles were driven to contact bedrock (the load rating was the buckling strength of the shaft, not the load that the soil beneath the helix could support). Who tf uses helical piles to bedrock that is only 4' down? When installed as a typical person would, I needed 10x the helical piles as conventional. Load rating was down an order of magnitude and each pile was only good for a few hundred pounds. Awe hell no.
Commercial grade helical piles have a much larger helix (larger footprint spreading the load) and are driven with hydraulics. There is a correlation between hydraulic pressure and load bearing so they can confidently say that the piles as installed will meet your needs.
Why 10x12? If you are custom building it, you aren't locked into common sizes and incremental cost is low compared the the additional space gained.