Looking back, IBM and Apple also had their hard years where they employed the same sort of pricing/workforce/reorg tactics that RIM is using now. They came back. Maybe RIM will too, or maybe it won't, but it's still rather early to be predicting RIM's demise.
True this.
Anyways, whatever RIMs strategy is with the Playbook pricing.... who cares? Its a steal and a quality product at $200 whether you wish to believe this or not.
I wish RIM to succeed like the next guy, but if they don't, so what? On to the next product when the contract expires. Apple only has a piddly 14% smart phone market share compared to the 50+% of Android, so we all know who is really going to be the dominant one, and the pricing will be much more competitive as there is so much to choose. It sure beats buying overpriced, overhyped Apple product.
Apple has its share of uncertainty, and in a few years, will likely be on the same path as RIM to some degree. Yes, Tim Cook is just another competent CEO, but he ain't no Jobs. Apple is searching desperately for a new Head of Marketing person since the last guy left for a Department store or something? They are searching the world over for the right candidate that can carry the marketing of their products as this is much of what they rely on for sales. On top of that, HTML5 will be the new standard and Apps as we know it, will be in a declining market which will surely take another chunk out of Apples profits.
Back to the Playbook..... some have hacked it and turned it into an Android tablet. RIM says it will be Android app capable soon and we all know RIM will still be around for a few more years, so this thing won't be outdated anytime soon.
At $200 a pop, its no wonder they are selling like hotcakes.
I don't wish to see RIM go bankrupt, but if they do, its their own fault. I'll thank them for the product I enjoyed using over the years, and move on to the next one.
Hopefully they do the right thing and release a competitive QNX powered phone and get themselves back in the fight, because its a lot of fun to watch.
.