Good for a laugh.....
Sorry it's so long but it's just so much fail. This list only scratches the surface of BB's failures.
Google 10 worst phones of all time if you aren't on a BB (it will kill the battery).
Back in the early and mid-2000s,
Research in Motion ruled the cellular market with its QWERTY-equipped handsets, drawing the interest of corporate suits and A-list celebrities alike. Then the industry progressed and smartphones became the wave of the future. Companies new to the cell phone market, like Apple and Google, introduced more advanced handsets, leaving many to question whether RIM had the firepower to compete with its competitors. Several years later, the answer appears to be: No. The Canadian telecommunications company looks to be on its last lifeline—failing miserably to produce competitive phones, while engaging in a number of financial and PR blunders that have tainted the company’s image.
RIM recently showcased its long-awaited BlackBerry 10 devices to the public…and nobody cared. That alone shows how little interest people have in the company. And judging from its recent layoffs and profit losses, things aren't looking any better for RIM. So as we watch the once powerful mobile staple implode before our very eyes, we decided to run through the moments that got it to where it is now.
The Dismissal of the iPhone
Since the mid-2000s, RIM earned a rep for burning its competitors with audacious and bold remarks. But its statement about Apple's smartphone proved to be a swift kick in the *** for the Canadians. Former CEO Jim Calsillie was quoted saying, "It’s kind of one more entrant into an already very busy space with lots of choice for consumers...But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it." Apple's been laughing all the way to the bank ever since.
Balsillie's Stock Option Blunder Costs Company Millions
Jim Balsillie was forced to give up his title as chairman after taking blame for a stock-option scam that cost RIM over $250 million in restated earnings. Dude tried initiating some damage control by informing the press on the financial crisis: "I think it's also important to understand that 90 percent of this is a noncash charge." Balsillie stood on board as co-CEO and agreed to drop $5 million of his own money to rectify the matter.
Late Entrance to the Touchscreen Game
What was once billed as the “iPhone killer," the Storm has gone on to become the worst BlackBerry device ever made. Released one year after Apple's smartphone, the no-wi-fi handset suffered from software glitches and featured a touchscreen display that was more like a clickable display which made messaging extremely frustrating and impossible at times. Don't even get us started on the Storm II.
RIM Bites Apple’s Style with U2 Commercial
Remember the "BlackBerry Loves U2" ad a few years back? You know, the same one that knocked off Apple's Coldplay commercial. Not only did the advertisement do little to boost BlackBerry sales, but analysts and journalists saw it as a hopeless attempt to attract the younger consumer market and steal some of Apple's thunder. Bitters.
BlackBerry Torch
Massively overhyped as the company’s game-changing device, the Torch 9800 convinced loyal BlackBerry users that the hybrid smartphone they’ve been waiting for had finally arrived. But by then it was already too little too late, as Torch sales proved RIM’s device was a generation behind everything. Only 150,000 units were moved in its first three days, which was crumbs in comparison to the 1.7 million iPhone 4 units Apple sold at launch.
Co-CEO Meltdown
The pressure (and criticism) got to co-CEO Mike Lazaridis, who lamented to the
New York Times about the public’s unmindful approach to the company's business plan: "Why is it that people don't appreciate our profits? Why is it that people don't appreciate our growth? Why is it that people don't appreciate the fact that we spent the last four years going global?” Call it a hunch, but maybe it’s because they want to see the new BB devices on the market. Cry us a river, Mike
BlackBerry PlayBook
With its market share crumbling, RIM opted to join the tablet game and released a business-centric device that stood true to BlackBerry's mobile mantra. An unmemorable launch, along with the company's recall of nearly 1,000 PlayBooks due to software issues made it an immediate failure. Not to mention its expensive price tag, weak battery life, inferior app store selection, and need to be paired with a BlackBerry smartphone to access email and calender.
Anonymous Employee Pens Letter Bashing Execs
BGR posted a letter written by an unknown “high-ranking” employee that was addressed to RIM’s upper management concerning the company’s mismanagement and turbulent transition period. In his confession, the anonymous scribe pleas with co-CEOs Lazaridis and Balsillie to make numerous changes including the decision to create products customers want instead of catering to carrier/retailer requests. RIM posted a response shrugging all concerns mentioned in the letter, prompting other employees to join the bashing soiree shortly after.
Investors Call For Sale of RIM
You know things are bad when one of your biggest investors calls for the sale of the company. Jaguar Financial Corp. did just that, issuing a public press release suggesting directors "commence a value maximization process that may include the sale of RIM," along with its patents. The merchant bank's reasoning: lack of innovation, poor share price performance, and much more. Read the entire press release
here
BlackBerry 2011 Outage
As if its alarming mobile sales and destructive PlayBook launch didn’t already put RIM in the red, the company experienced an international service outage that left millions of BB users across the globe without Internet access or texting capabilities for several days. The company issued a public apology and provided a compensation package to all subscribers in the form of a “premium” apps bundle from its BlackBerry App World service valued at $100. Really?
BBM Music
It's unfathomable to think RIM had a shot of competing with iTunes, or, for lack of better examples, Samsung Media Hub, with its weak music-sharing service. Still, the company took a shot. BBM Music suffered from a number of limitations, which turned off critics and BlackBerry users. For one, in order to share music with friends, both parties were required to have a BB phone and subscription. Not to mention subscribers were stuck with a 50-song limit, $5 monthly expense, and couldn't use the service on any other RIM device. DOA!
Drunk Execs Wild Out on International Flight
RIM execs George Campbell and Paul Alexander Wilson sucked down one to many brewskis before boarding a plane to Beijing and lost their cool on the international flight. According to court documents obtained by
CBC News, one of them "assaulted a flight attendant and threatened to punch another." Things got more bizarre as reports claimed the duo chewed through their seat restraints before being restrained by an on-board passenger 'til the plane landed. Blame it on the alcohol?
BlackBerry 10 Delayed
BlackBerry 10, RIM's next-gen smartphone and platform, has been highly anticipated since 2010. Many deemed it the key to the company's survival. But RIM informed the world via an analysts conference call that it would delay the launch of BB 10 devices until the second half of 2012. National Bank Financial analyst Kris Thompson sensed doom: "This delay is materially longer than expected and will make a turnaround very difficult, in our view." True indeed.
RIM Stock Hits 8-Year Low
Once the announcement was made that BlackBery 10 was being delayed until the following year, RIM's stock hit the ground harder than Michael Vick trapped in the pocket. How low? Its profit shares dropped 71 percent from the previous year. "The last few quarters have been some of the most trying in the recent history of this company," said Balsillie. "We recognize that our shareholders may feel we have fallen short in terms of product execution, market share, and financial performance." No ****.
#BeBold Campaign
If personality sold phones, T-Mobile would be the No. 1 mobile carrier in the U.S. thanks to the girl in the pink dress. RIM tried showcasing whatever swagger it had left by kicking off a new "Be Bold" initiative, introducing four superhero cartoon characters based on user-generate responses it received on New Year's Eve and an infographic that did little to promote its BlackBerry Bold series. The campaign was mocked by RIM subscribers, non-BlackBerry users, and of course, the media.
Flash Mob Fail
Add another one to RIM's list of embarrassing PR stunts. The company sent out a flash mob to protest at an Apple Store, where people were seen shouting "wake up" at Apple fanboys. Looks like RIM got its point across, but there was one drawback: Everyone believed Samsung was behind the protest. It was only when the Android manufacturer denied any involvement that RIM came forward. Apple fanboys got their revenge, though, by reaching out to various news sites and claiming RIM paid bloggers to report the incident.
Commercial Blunder
After RIM's co-CEOs dipped, Thorsten Heins stepped up to the plate as RIM’s capo. Since BB 10 devices were still in development, he placed all focus on marketing the recent line of BlackBerry 7 handsets by running a commercial pushing its latest touchscreen/QWERTY hybrid models. But, for whatever reason, RIM decided to bash touchscreen functionality in the advertisement, with actress Meridith Valiando saying: "I get 1,000 emails a day. Try writing 1,000 emails on a touchscreen." To make matters worse, Heins gave a keynote speech shortly after announcing its first BB10 handset would be a touchscreen-only model. You can't make this stuff up.
Former CEOs Luxury Parting Package
So how do you deal with the two co-CEOs responsible for the implosion of a billion-dollar mobile enterprise? If you’re RIM, you reward each with a multi-million dollar buyout. According to reports, Mike Lazaridis took home nearly $4 million with a 10-year health coverage extension, and a company car
with a driver. Meanwhile, Jim Balsillie banked $7.93 million including salary, bonus, and a severance packaged estimated at $4.8 million. Great to see RIM investing its money wisely.
Cuts 5,000 Jobs and Delays Phones (Again)
As if the first delay of the BlackBerry 10 lineup wasn't bad enough, RIM announced it was pushing back the launch of its newest handsets to 2013. With BlackBerry sales at an all-time low (7.8 million units) and the PlayBook only moving 260,000 units after a steep price cut, RIM informed the public it was cutting over 5,000 jobs in an effort to salvage $1 billion in cost savings. Yet the company awarded several millions to its former CEOs for putting RIM through its worst of times?
RIM Serenades Developers with Cheesy Music Video
Someone in RIM's marketing department thought it was a dope idea to produce this lame music video starring three RIM execs singing their own rendition of REO Speedwagon’s “Keep On Loving You," thanking BlackBerry developers for their continuous support of the failing mobile platform. Awesome way to ruin a classic. If that doesn’t scream desperation, then the $10,000 per BlackBerry 10 app the company is offering software builders surely does.