In other news.....
UK SHOCKER: BLACKBERRY PLAYBOOK IS OUTSELLING THE NEW IPAD
"the PlayBook shifted 160,000 units and the latest-generation iPad 113,000 units over the Christmas period,"
http://bgr.com/2013/01/29/ipad-sales-uk-blackberry-playbook-310687/
:laughing3:
If they can sell their phones at $0 with 1 year contracts (fight the 3 years contract or subsedize it tooth and nail with the carriers) and undercut the iPad and Note2 (for example) by a couple hundred bucks, then they stand a chance. The PB has been shifting due to fire sale prices. At $120 the PB is a decent browser. At $175 people still felt ripped off. At $500, well you know what that did to the PB back when it's specs were competitive 2 years ago (though it's software was no where near competitive).
RIM needs the trifecta....competitive specs, competitive software and boot leg prices! Actually they need more than that, but that is the minimum they need to recover. If their price point is too high for a 3rd place product then they have already tied their shoelaces together! Even if their product is on par with the pack (maybe not leading), a comparable price to the others wont cut it.
I would also recommend back up measures:
1) Fight the 3 year contract (that's a killer when people consider how long they will be stuck with a handset).
2) Undercut everyone out there. Develop better value for money pedigree as a mission statement. A falsely inflated mark up, pretending to be elitist will hurt them badly and their arrogance will be taken badly by all those who are desperate to give them another chance.
3) Encourage sales of handsets off contract for no more than $350 to $400 to allow people currently locked in contracts with other phones to risk swapping hand sets.
4) Heavily subsidize current (loyal) BB users to upgrade handsets for half price or less! They need to reward the loyalty of those who have stuck it out all this time and get these new handsets out on cafe tables with pride like they used to be! Every chump who bought into bb7 over the last 10 months deserves a heavy subsidy!!!!
At the very least offer the above for a term of 1 year. If they can pull it off they can gradually up the price point of new products like the rumoured phablet and PB2.