Re: GM still facing huge pension shortfall
I couldn't make this stuff up if I tried.....
Here is one link from Business Week.......
"To younger generations, that's grandpa's car," says auto analyst Jesse Toprak of researcher TrueCar, "That doesn't help when you're going up against Mercedes and BMW."
http://www.businessweek.com/magazine/content/10_20/b4178023174411.htm
And a blurb from Car and Driver......
Lincoln Takes a Beatin’
Number of Lincoln models offered during the past year: 6
Number of body styles in which the BMW 3-series is available: 4
No. of months during the past 12 in which the 3-series outsold the Lincoln brand: 11
Approx. cost to renovate a Lincoln showroom, which Ford is recommending: $1 million
What the numbers reveal: The blue oval’s execs can talk themselves blue in the face about Lincoln dealers needing to provide a premium experience, both in terms of facilities and customer service. But the bottom line is that the product isn’t there. Lincoln doesn’t necessarily need to take on the 3-series—the entry sports-sedan segment is too crowded to scrape up meaningful sales—but the brand does, however, need cars that people actually want to buy. The MKZ concept, which debuted at the Detroit auto show last month, didn’t bowl people over, and its stylish Ford Fusion sibling is likely to nab more than a few potential MKZ customers.
On what stats are you basing your opinion that they are struggling and sinking fast? Or are you just sharing your personal opinion again?
I couldn't make this stuff up if I tried.....
Here is one link from Business Week.......
"To younger generations, that's grandpa's car," says auto analyst Jesse Toprak of researcher TrueCar, "That doesn't help when you're going up against Mercedes and BMW."
http://www.businessweek.com/magazine/content/10_20/b4178023174411.htm
And a blurb from Car and Driver......
Lincoln Takes a Beatin’
Number of Lincoln models offered during the past year: 6
Number of body styles in which the BMW 3-series is available: 4
No. of months during the past 12 in which the 3-series outsold the Lincoln brand: 11
Approx. cost to renovate a Lincoln showroom, which Ford is recommending: $1 million
What the numbers reveal: The blue oval’s execs can talk themselves blue in the face about Lincoln dealers needing to provide a premium experience, both in terms of facilities and customer service. But the bottom line is that the product isn’t there. Lincoln doesn’t necessarily need to take on the 3-series—the entry sports-sedan segment is too crowded to scrape up meaningful sales—but the brand does, however, need cars that people actually want to buy. The MKZ concept, which debuted at the Detroit auto show last month, didn’t bowl people over, and its stylish Ford Fusion sibling is likely to nab more than a few potential MKZ customers.
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