Its not just price, and the return/exchange aspect, but many other variables to consider, the odds are heavily stacked in favor of e commerce.
A lot of times stuff I actually walk in to buy either isnt available or they dont carry. Went to two wheeled in Guelph to buy gear, their selection was (as admitted to by staff) pitiful. I was looking for a quality leather jacket for my size, they had all the mesh in the world, and a few pieces of leather, but all for Valentino sized dudes, none for ol big poppa.
I agree with the selection at Two Wheel. They used to be one of the best places around to buy gear. I remember being in awe of how much they stocked at their old location - of course I'm thinking back maybe 15-20 years ago now. Wayne used to be in charge of their apparel section - not sure if he his any longer - and if he is, he definitely doesn't seem that interested in bringing in much new stuff.
The person I spoke to the last time I was in there (last summer) also didn't really know much about the gear they had.
They are definitely more focused on new vehicle sales and service - plus they have Royal Distributing around the corner to compete with.
Rob