I know they do that with cars (VW does the same ... you cannot buy the stripped $17k Jetta with the TDI engine as the only option, you have to move up to the next trim level).
On the Ram van, that diesel package is supposed to be across-the-board, so that is supposedly the real extra cost. It remains to be seen if Ram will do that with the pickup ... or make you buy other option packages in the name of "additional profit".
The other thing that happens with VW is that if you want TDI (which are in high demand) then you have to pay full pop, but the gas engine models can be had at a discount because those are not in demand.
But on the other hand ... should you wish to sell the vehicle a few years down the road, usually the diesel models hold their value better and are easier to sell.
On the Ram van, that diesel package is supposed to be across-the-board, so that is supposedly the real extra cost. It remains to be seen if Ram will do that with the pickup ... or make you buy other option packages in the name of "additional profit".
The other thing that happens with VW is that if you want TDI (which are in high demand) then you have to pay full pop, but the gas engine models can be had at a discount because those are not in demand.
But on the other hand ... should you wish to sell the vehicle a few years down the road, usually the diesel models hold their value better and are easier to sell.