Used. Guy had about 1 hour on it. 2012 model still under 3 year warranty. I paid $1050. It hurts to spend that sort of cash but I was getting weary of worrying if my genny would or wouldn't start. And watching my mates start their Hondas with one pull while I was straining myself trying to start mine.
Keep in mind... if you take care of it you can use it for years and years and years then sell it for $800 in a heartbeat.