Part of the problem is people assume they have to buy a vehicle off the lot.
I always custom-order my motorcycles.
I'm willing to wait for an allocation spot if I can personalize the bike exactly the way I want it with factory options.
I spend a lot of time on my bikes and I keep them for a very long time as well, so unless the list of options is super short, I'm not content to just grab one off the lot that the dealer configured with the most likely options they think most buyers would want. Sometimes that means waiting up to half a year, but that's fine.