For corded tools I am a value for purpose guy, higher end where I can justify it, lower end for stuff that I rarely use but need for a specific purpose. I have Hilti, Bosch, Milwaukee, Makita, Dewalt and for rarely used tools Mastercraft, Princess Auto, Ryobi, B&D.... Brand is not generally a consideration, value for purpose 100%.
For cordless I am a battery ecosystem guy. This way it is one battery and charger form factor--so many advantages to this. For me it turned out to be Bosch 18v, not due to some deep technical dive just happened that way. I have Bosch to Dewalt and Dewalt to Bosch battery adapters, as a good buddy is a Dewalt ecosystem guy....
For cordless I am a battery ecosystem guy. This way it is one battery and charger form factor--so many advantages to this. For me it turned out to be Bosch 18v, not due to some deep technical dive just happened that way. I have Bosch to Dewalt and Dewalt to Bosch battery adapters, as a good buddy is a Dewalt ecosystem guy....