Believe me, I tried really hard to make the math add up over an equivalently equipped F-150. But an XLT with a few options ticked can give you most of what a Ridgeline Touring does for almost $10k less in the real world (particularly when including Ford discounts), and it destroys the Ridgeline for towing and hauling. Part of the problem is Honda's simplified options system, which forces you into a $7k higher trim to get basic items like bed lights and a power outlet. Actual fuel economy doesn't swing much either, as a 3.5 EcoBoost gets around 13 l/100 km, where a Ridgeline gets around 11. An improvement, but not a significant one...
To me, that says more about what incredible value the F-150 is (mostly a product of massive volumes and a hyper-competitive segment) than anything bad about the Ridgeline. If I didn't periodically actually use the towing and hauling of the bigger truck, I might have been able to justify the extra cost of the Ridgeline, but I do so I couldn't...