That's just it. You can't judge what a pick-up is being used for just by eyeballing it in the parking lot of a shopping mall.
Who knows what else it's doing the rest of the time when it's not being used as a grocery-getter?
My truck spent most of last summer looking like this:
Crew cab? Check.
Short(ish) bed? Check.
But it can haul 4 people and all their snowboards and gear for a week long ski trip around the Rocky Mountains.
And since it's the only 4-wheel vehicle we own, it sure doesn't look like that at the shopping mall.
Then again, we live in rural BC, so *everyone's* truck around here hauls something. Might be a different story in the big sh!tty.