- Located _in_ Toronto. Not Mississauga, not Markham, not Scarborough, not Durham, Toronto.
- Brand list limited to quality options. I don't want to see a wall of 90 different pairs of gloves from 20 brands, they're redundant. Be critical, pick what's good. Have just one low price brand, a couple mid range and a couple high end.
- Apparel stock. If I'm making the effort to visit a B&M, it's because I need to try it in person. If you don't have my size, or aren't able to show me another model in the brand that will fit the same so that I could place an informed order with you, I've wasted my time, and I'll be less likely to bother trying again.
- Parts are a different story, trying to keep stock is good but if you're located in Toronto then it's much less skin off my back to place and order and come back in a couple days.
You can't compete on price against the online shops. It's just not possible. However, having to pay a *slight* premium to be able to try things on in person, and to get it in my hands immediately is fine, and I'm likely to do it.