Mad Mike
Well-known member
There were a lot more watchmakers in the 60s and 70s than today. Back then watches were necessary, it was hard to operate without one. It was cheaper to service a watch than to replace it.It was interesting that the 'quartz crisis' , the 1970-80s , when mechanical watches went right out of style that a watchmaker was a dinosaur , then starts the revival and colleges start to offer courses again and it become a very viable trade. Manufactuerer training and certificatioin is a big thing , brand protection. I think it will be around for a while .
In the 70s, Quartz watches redefined the business, they were cheaper, more accurate, and did not require winding or service. As prices fell, watch companies transitioned from making timekeeping tools to making fashion items.
My small village had 3 watchmakers in 1975, none today. My dad ran a fairly big watch operation, he had 30 watchmakers in repair and service in the mid 70s, by 1990 there was only 1, he retired and then there were none.
It’s almost 100% fashion today, a tiny fraction of watches sold today are for primary timekeeping.