Rolex has done an amazing job of marketing, sponsor F1 , SailGP , as the “Timing source” . Limit availability, and build cache. Is a Rolex submariner worth 3x the price of a sister co Tudor sub? Which has an in house movement and keeps almost identical time spec? Probably not . Can you resell a Rolex sub tomorrow for 5k over what you paid this morning at a dealer ? Yes , to multiple buyers .
Buying a Rolex isn’t really about telling time . Good news , there is a watch for everyone.
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