There's been no love lost between the American recording industry and the Hong Kong-based Megaupload. The RIAA has called Megaupload a "notorious service" that "thumbs their noses at international laws, all while pocketing significant advertising revenues from trafficking in free, unlicensed copyrighted materials."
So label executives must have been furious on Friday when the locker site unveiled a new promotional video featuring some of the music industry's biggest names singing the site's praises. One of the labels, Universal Music Group, went a step further and started filing takedown notices.
The legal basis for the takedown requests isn't clear. Megaupload says that the music and artwork in the video are original, and that it has signed agreements with everyone who appeared in it. An early report suggested that Will.I.Am sent a takedown request, but this may have been the work of an over-zealous lawyer, as Megaupload CIO Kim Dotcom says that he "spoke directly with will.i.am," and confirmed that the artist "absolutely had not authorized the submission of any takedown notice on his behalf."