I hope you're being dilbertly obtuse. Let me make a very simple example of fair play. A hundred people with parched lips stranded in the Mojave. You just happen to be driving thru with skids of bottled water in back. You could charge $5/bottle for a very tidy profit but that market could bear $50/bottle. Do you charge $5 or $50 or something in between. I don't know why you're talking equality of outcome or something. Is that a talking point or something?
So you do the dehydrated souls a favour and sell at a modest profit. Fifty miles later you get a flat in the middle of said desert and the garage wants $2000.00 to put in a plug.... Does your wilted body taste different to the vultures?