This is my area of employment. Doesn’t make me an expert though.
It’s really a combo between the banks and the credit card companies adding more revenue streams for “services” to retailers/consumers.
The banks want the loyalty programs to create some stickiness with customers and the credit card companies want more revenue for their services such as fraud liability mitigation to retailers and offering consumer convenience such as tap and e-commerce payments etc.
Covid moved the majority of payments straight to credit card, tap, e-commerce and some interact.
The fees really started to add up for a lot of small retailers. The big box and national/international retailers have less impact due to large volume
Contracts.
Where credit card companies got greedy was classifying basic cards as high spend or high transactional and charged the equivalent fees of those big reward cards that have high annual fees to the consumer and visually you could tell if a gold or platinum card was a high fee card compared to classic or standard cards.
So the retailer can’t even distinguish if their customers are “premium” card users or paying with a basic run of the mill visa.
Bankers and credit card companies will continue to find ways to generate revenue to keep the shareholders happy.
As for the retailers, they can now charge their 1.5/2% interchange rate to the customers. The big boys won’t. The smaller independents might.
Lastly, cash is a pain to retailers. Big ones anyways. That why Walmart and others offer cash back to customers and got rid of their high fee ATM at the exit/entrance.
It costs them to commercial banking fees go deposit the funds and reconcile their sales and deposits. Much easier to have the credit card companies deposit fund right into their bank account and pay some office admin to balance their direct deposits.
Less errors related to counting nickels, cashier mistakes etc, paying for Brinks less often etc.
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