Laid-off? GTAM Members looking-out.....???

[xfactor]

Let me know if you or anyone you know is interested, and I'll connect you with my hiring people.
====================================================

We are looking for a dynamic Digital Planner to enhance our website and web properties. This role will focus on content optimization, usability research, and aligning digital strategies with marketing objectives.

Core Needs:

• Excellent web writing skills
• Ability to review web analytics/content audits and recommend opportunities for content optimization and consolidation.
• Familiarity with web publishing through a Drupal-based CMS
• Understanding of digital content, SEO, accessibility, and usability best practices
• Ability to work with a defined brand strategy and content pillars to align web content with our marketing and communications objectives.

Key Responsibilities:

• Content Management and Optimization (50%)
  
  • Develop and optimize web content across the georgebrown.ca ecosystem.
  • Review web analytics and content audits to recommend optimization opportunities.
  • Utilize excellent web writing skills to ensure engaging and effective content.
• Usability Research & Documentation (20%)
  
  • Conduct usability testing and focus groups.
  • Document UX strategies and develop user personas and journeys.
• Marketing & Communications Initiatives (10%)
  
  • Support projects like the Program Viewbook and Convocation.
  • Align web content with brand strategy and content pillars.
• Resource Management (20%)
  
  • Manage and mentor interns and the video producer.
  • Oversee recruitment, training, and performance evaluations.
  • Handle the management of Gage.

Education and Experience:

• 3-Year Diploma/Degree in Marketing, Communications, or Digital Experience.
• Experience in content marketing, usability research, and web publishing.

Special Skills:

• Superior leadership, planning, and problem-solving skills.
• Exceptional communication and digital copywriting abilities.
• Familiarity with Drupal-based CMS and SEO best practices.
• Understanding of accessibility and usability standards.
• Familiarity with GBC is a plus.

Tools and Compliance:

• Proficient in Siteimprove, Google Data Studio, and Google Analytics.
• Ensure compliance with AODA, WCAG, CASL, and college policies.

Join us to shape the digital experience at George Brown College. Apply today!