I'm tangentially familiar with the CVO market.
Most of the buyers are pretty well-to-do and they justify their purchase saying that the CVOs hold their resale value better because all the engine mods are baked into the MSRP, whereas the guy who buys and bolts on all the Screamin' Eagle performance parts to his non-CVO after the fact never sees that cash again.
*However*, the flipside is that the higher mileage CVOs tend not to sell well because prospective owners would rather buy an HD engine which hasn't been tuned to the teats with lots of hard miles on the odo. So the CVOs end up either as garage queens or they're valued about the same as a non-CVO bike if it's high mileage.
Catch-22.
Also, you know how there's HD snobbery against metric cruisers and all other brands?
Turns out there's also CVO snobbery towards non-CVO Harleys owners in HOG culture!
Unbelievable.