The goal of the store would not be to attract the buying segment that likes to spend $2500 on a bike and then use discount services and parts. From the description above I thought it was clear that it would be an "exotic" bike store, meaning most of those motorcycles cater to a more affluent crowd, with more disposable income. The customers that purchase Ducati's or Norton's also for the most part like to deck themselves out in the same brand gear. The store would also carry other apparel and safety gear, etc.. The point being made is that accessories and apparel is commonly marketed incorrectly and undervalued when it comes to sales profit. As for being a "hub" for bike meets, that's the idea behind making it a cooler place that can act as a meeting place for riders providing services and a place to rest. This does't mean that the store wouldn't be selling some used Japanese bikes, however it would have a clearly established relationship as being a higher end exotic bike store. This would in fact be a niche store, I'm sorry I didn't make that more apparent in the description.
The trouble with high end stuff is that it takes high end people with high end money to buy it. Rich people aren't fools or they wouldn't be rich. They shop for prices too, know the internet and what's in and what it's worth.
Brand identification goes with the brand not the store that sold it. When it's rolling down the road a $30K motorcycle impresses you or not because of the bike not the store where you bought it. If the buyer can get it cheaper elsewhere it doesn't detract from his or her kharma / cool factor.
I don't know if there are enough celebs in TO to open a Rodeo Drive appointment only store at mile high prices.
If you were the real Rossi and dropped by every once in a while, sipped capucinos with the guys the place might develop an atmosphere but your biggest seller would likely be the coffees.
If I had many million and the desire to try this I would open a coffee shop that sold motorcycles. The coffee pricess would make Sbucks look like Walwart but the babes serving then would be right out a a Bond flick. Inner circle members get free indoor parking for their bikes. You pay an extra $10G for the bike but you get 24/7 free parking downtown anytime.
The bottom line is that I would go belly up as well but it would be a hoot while it lasted.