After a certain price range of helmets about $200 .. it becomes all about esthetics and comfortability <- these do matter to a lot of riders as you will be wearing it frequently and/or for prolonged periods of times.... as long as safety is concerned, just check if its certified SNELL & DOT... and if you really want a safe helmet, check the tag inside of helmet referring to what year SNELL or DOT certification it went thru !!