- Apparel stock. If I'm making the effort to visit a B&M, it's because I need to try it in person. If you don't have my size, or aren't able to show me another model in the brand that will fit the same so that I could place an informed order with you, I've wasted my time, and I'll be less likely to bother trying again.
^This next to price. Stocking everything is obviously very difficult. But strategically stocking demo apparel in each size from the major manufacturers would be awesome. Like an apparel showroom. I don't mind placing an order and waiting for it to arrive if I know that it will fit. One day I think this could be largely solved with technology but for now we need physical samples to try on.