What's with people hating on this place and the idiots going on about hipsters? I stopped by Town Moto and they've got simple, high quality gear.
This shop has a good selection of helmets and jackets for the folk who prefer not to be a billboard on a bike. If you like wearing jackets that have giant logos and brand names splashed across your chest and back then just skip the store, there are plenty of shops that sell that kind of stuff.
What happened to standing by your fellow riders and not judging them? We all ride people, stop thinking you're better than someone else because of the gear you like.