Attempt at a viral marketing campaign. Failure. Try talking to someone other than hipsters.
Attempt at a viral marketing campaign. Failure. Try talking to someone other than hipsters.
you're in Calgary or you're from Calgary? That's awesome! Was going downtown to renew my passport and stopped by to have Premier Allison Redford serve me pancakes, sausage and eggs. Every day I've been crashing all these free food gathering. So far had free chilli, pulled pork, hamburgers and hotdogs along with the usual pancakes, eggs and sausage. Haven't found the elusive free beer yet lol.
I am not from Calgary, I moved to Calgary to work. I am sitting in Bankers Hall with a cowboy hat on right now.
seriously.
Imagine a club, then imagine that everyone is dressed as a cowboy or a cowgirl... then apply that to an entire city... Add fake boobs on all the staff... Thats what this place is right now.
Sounds like a serious law firm
Sounds like a serious law firm
I am clearly talking about Calgary in general. not my place of work.
The "Add fake boobs on all the staff... " part muddied the waters a bit
a ton of the establishments have free breakfast, and there are like a bunch of new tents on where downtown parking lots are used to be that become "clubs" that are at full capacity at 2pm. and yes there are a lot of fake boobs in all of those places. Or if you are more tame you can go to the grounds and its like the CNE.
Its fun. Toronto never had anything this fun.
Attempt at a viral marketing campaign. Failure. Try talking to someone other than hipsters.
This \/
their target market are the type to not like the greenie hipsters...
But the hipsters will end up drinking the product because it would be so ironic.
a ton of the establishments have free breakfast, and there are like a bunch of new tents on where downtown parking lots are used to be that become "clubs" that are at full capacity at 2pm. and yes there are a lot of fake boobs in all of those places. Or if you are more tame you can go to the grounds and its like the CNE.
Its fun. Toronto never had anything this fun.
Actually, they suceeded... They don't want the business and image of the hipster types. They want the roughneck, blue collar country types. I'm assuming this brewery is out West, and their target market are the type to not like the greenie hipsters... So I think it's well thought out!