Sure the Victory Hammer or an equivalent metric bike could be more reliable and state of the art, and I don't have enough riding experience yet to comment on those factors. But Harley sells the cool factor, lifestyle and experience that would compliment my current Ducati riding experience.
Thanks for admitting that, and it is not coincidence that Ducati is taking a page from Harley in the accessories department.
I still cannot understand why riding a poorly designed motorcycle is cool. But, that's exactly why I don't work in an industry where 1 of every 2 bikes sold is a Harley.
Proof that marketing works.