Second Cup is garbage. If they cant stock their shelves with at least semi fresh goods they really shouldn't be selling them. I hope your friend CEO has the right ideas for the company because someone has to step in and make changes from the ground up.
Shes a bright girl, formerly of Starbucks and Holt Renfrew so she knows how it should work. The business was sold a long time ago to Cara foods group that made a mess of it and allowed the brand to "wander along" . The founder has now purchased it back and is on a roll to "fix" the place. They have some good ideas and a process to reinvent the brand, but it takes time after a decade of neglect.
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