I thought I would sort of add my recent experience with TD Insurance claim department ... I had a no fault claim, so I filed and must say that I was impressed how smooth, quick and pain free it was to deal with the TD, the shop they sent me to as well as their preferred rental company.
Whole process took about 3-4 weeks .... From the accident to having my car back. Car looks to me like new, no complaints with workmanship and I was surprised that it came with lifetime warranty.
Why am I saying it? Well MPS made a good point a few posts up, and I was kind of not buying it, but I can see where for car (bike would be a different ballgame for me) it probably pays off to pay a bit more, but knowing when you have a no-fault claim, that you will be quickly looked after. BTW, I did ask, the shop who deals with most insurance companies out there, which insurance company they don't deal with and why. Instantly, they said Desjardins, because they simply nickel dime and question completely everything and delay things from day one .....
So, I am not saying I will keep the cars with TD forever, but the good claim service will buy them 200-300 rate difference, I am willing to live with.
For bikes, no chance, because the bike will be either a write-off when I claim or DIY repair ... Plus the bike I ride we are talking much smaller values.