And there is business modeling 101, niche market with 4mth season, and then a corner of the niche, leathers and race gloves. (That cruiser market has more disposable cash) VS. heated gear, dog walkers, postal workers, construction, sportsman, outdoor airport workers, municipal work, power line workers. Its got lots of players , but there is lots of opportunity. Now start to research cooling gear and cover the summer months, its going to be as big a market as heat. Best of luck Jimmy.