Serpa (formerly Open Road) BMW in Newmarket | GTAMotorcycle.com

Serpa (formerly Open Road) BMW in Newmarket

palmpalm

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I know that I will be buying a new bike at the end of this year and I am not sure what to get. I have been reading a lot about different bikes and test riding potential buys. I spoke to Cray at BMW in Newmarket (North side of Mulock, East of Yonge St) a few months back about checking-out an R1200GS and he invited me for a demo ride, told me it would be May 26th at 1pm and that I should come an hour early as there is a BBQ for charity. I came an hour early and went to register to ride the bike and was asked for a $20.00 donation to the charity. Despite being a student and not having any income I often try to donate money here or there to different charities and, as I had been told that there was a bbq for charity I was fully prepared to eat some grub and kick-in some dough. However, I was now being told that I must give them at least $20.00 or I may not ride the bike!

I explained that I was a student and didn't have $20.00 to just give away which was met with a "then how the heck would you buy a BMW attitude." I then politely explained that I am in a professional program and that I already have a job arranged for when I graduate in August and thus am planning on buying a new bike in the late fall/early winter and am here because, from my reading, the R1200GS is one of the top 3 bikes on my list. The woman at the registration desk then decided to go get Cray and he told me again that if I don't pay the $20.00 to charity they will not let me take a demo ride. He then claimed that he told me on the phone that I would have to donate $20.00 to charity in order to ride. He was lying. He did tell me it was a charity event with a bbq and that proceeds go to a charity he never told me that it was mandatory to donate at least $20.00 in order to ride.

I waited several months for this demo ride and had to take time off a school-related duty in order to attend. I explained this to him and he once again said no 20 bucks, no ride.
I politely said "good afternoon" and left.


I thought that was a pretty chitty way to treat a potential customer interested in dropping $20,000.00 on a brand new bike. They could have made me a customer for life, instead they just lost my business and gained someone who will tell people not to go there.
 
BMW sells so many 1200GS's, they won't lose sleep over a potential lost sale. For every buyer that walks away, they'll be 10 more that end up buying one.


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I was at the same demo ride and Cray reminded me several times way before hand about charity. Some folks require it - I was on two Ducati demo rides and they always want donation. Triumph and Yamaha did not ask for any.
 
To OP - I go to demo rides because I can do many bikes test in one day without much delays and same route/same speed.
If you trully want r1200gs - you can walk in any Motorrad dealership and they would never have a problem to let you test ride it. Calling in advance even better. I usually test ride beemers at BMW Toronto.

There is also BMW fest coming in August - 3 days, no donations, ticket cost ~50 - check their website
 
Thanks for the tip, I just emailed BMW of Toronto and asked for a test-ride.

To OP - I go to demo rides because I can do many bikes test in one day without much delays and same route/same speed.
If you trully want r1200gs - you can walk in any Motorrad dealership and they would never have a problem to let you test ride it. Calling in advance even better. I usually test ride beemers at BMW Toronto.

There is also BMW fest coming in August - 3 days, no donations, ticket cost ~50 - check their website
 
I was at the same demo ride and Cray reminded me several times way before hand about charity. Some folks require it - I was on two Ducati demo rides and they always want donation. Triumph and Yamaha did not ask for any.

I have no problem being asked for a charitable donation (and when I have done demo rides before where there was the option to give to charity I have) but when I am told, only after getting there, that it is mandatory to donate and that the amount of a minimum of $20.00 is mandatory, and I was not told this before, I get a bit peeved. I spoke to him through email and on the phone multiple times and was enthusiastically waiting for this ride (I really think this might be the bike I end up getting); he never told me beforehand that I was required to donate at least $20.00 in order to ride, first I heard of it was when I showed-up, an hour early as instructed.

I don't have an issue donating to charity, I have an issue with how this was handled/how I was treated. I don't like being lied to.
 
Well this dealership could have had my 20 grand, instead a different dealership will get it.

BMW sells so many 1200GS's, they won't lose sleep over a potential lost sale. For every buyer that walks away, they'll be 10 more that end up buying one.


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If you do end up buying from BMW Toronto, be sure to come back here and let us know how it goes.......................
 
If you do end up buying from BMW Toronto, be sure to come back here and let us know how it goes.......................

Based on feedback about BMW dealerships in GTA (bikes) - if I were in the market for new beemer I would take my money outside of GTA. To be specific - http://wolfbmw.com/. I heard only good things about their sales and heard very mixed feedback about GTA dealers (including budds).
As for serpa (formerly newmarket) - recently bought by guy who owns avante mazda thus the name change to Serpa (i thik it is his last name). I heard some insiders who were not thrilled with how things are going after Serpa bought them. Take it with the grain of salt of course - I only heard one side of the story.

Also - emailing for test ride is usually useless. Call or show up. Good luck.
 
I tried finding an email for Frank Serpa (owner) to tell him what happened but all I found was his facebook account so sent him a message there.

Based on feedback about BMW dealerships in GTA (bikes) - if I were in the market for new beemer I would take my money outside of GTA. To be specific - http://wolfbmw.com/. I heard only good things about their sales and heard very mixed feedback about GTA dealers (including budds).
As for serpa (formerly newmarket) - recently bought by guy who owns avante mazda thus the name change to Serpa (i thik it is his last name). I heard some insiders who were not thrilled with how things are going after Serpa bought them. Take it with the grain of salt of course - I only heard one side of the story.

Also - emailing for test ride is usually useless. Call or show up. Good luck.
 
Hi, I have a 2010 K1300GT. http://toronto.kijiji.ca/c-cars-veh...K1300GT-Exclusive-Addition-W0QQAdIdZ371697344 If you not really an offroader this can be a better choice for you. Last week I had exchanged a couple of emails with a fellow from Florida who finished up buying Enduro and now is wishing he would get the K1300GT instead. He complains about not enough power when accelerating over 100 km/h. Indeed here are some numbers: 0.41 hp/kg (K1300GT) and 0.32 hp/kg (R1200GS). This means increase by more than 28% over R1200GS. The beast is capable of 300 km/h, as I did not try by myself (only 160 km/h I tried and plenty of room left) but saw on youtube. The price listed on my add will be lowed: we can discuss an acceptable fair deal for both of us. I just imported it from USA last summer. We can arrange a not $20 ride too ;), I guess. Please, write to me directly at: r.pekhletski@utoronto.ca
 
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I appreciate the offer but, as I said in my original post, I am looking to buy at the end of this year (probably in November). If you still have the bike then, let me know :)

Hi, I have a 2010 K1300GT. http://toronto.kijiji.ca/c-cars-veh...K1300GT-Exclusive-Addition-W0QQAdIdZ371697344 If you not really an offroader this can be a better choice for you. Last week I had exchanged a couple of emails with a fellow from Florida who finished up buying Enduro and now is wishing he would get the K1300GT instead. He complains about not enough power when accelerating over 100 km/h. Indeed here are some numbers: 0.41 hp/kg (K1300GT) and 0.32 hp/kg (R1200GS). This means increase by more than 28% over R1200GS. The beast is capable of 300 km/h, as I did not try by myself (only 160 km/h I tried and plenty of room left) but saw on youtube. The price listed on my add will be lowed: we can discuss an acceptable fair deal for both of us. I just imported it from USA last summer. We can arrange a not $20 ride too ;), I guess. Please, write to me directly at: r.pekhletski@utoronto.ca
 
Thats pretty low ball. For a major manufacturer to demand a "Donation" to test drive a vehicle is going about it the wrong way. Imagine if you wanted to buy a Honda Civic and everyone testing the car had to pay for a ride? I am reaching a tipping point on Charities as it is. Every retailer has one they support, the best is grocery stores asking for food bank donations, they toug at your heart but they still get the profit of the sale... Anyway, I wonder if it was ALL for charity or if they were taking half to pay for the event? I'd complain to BMW headquarters and set them straight.
 
Thats pretty low ball. For a major manufacturer to demand a "Donation" to test drive a vehicle is going about it the wrong way. Imagine if you wanted to buy a Honda Civic and everyone testing the car had to pay for a ride? I am reaching a tipping point on Charities as it is. Every retailer has one they support, the best is grocery stores asking for food bank donations, they toug at your heart but they still get the profit of the sale... Anyway, I wonder if it was ALL for charity or if they were taking half to pay for the event? I'd complain to BMW headquarters and set them straight.

What/who constitutes "BMW headquarters?" I'll gladly drop them a line/send an email.
 
Am I missing something here? The OP says that he was asked to come early since they were having a BBQ for charity. What was he expecting?
To eat for free and then demo a new bike as well?
This isn't a normal test ride...the dealership is hosting a special event and if someone tells me they are hosting a BBQ for charity...I would expect to donate to the cause. Maybe they ask for $20 to stop people from donating a toonie?
I wasn't at this event but a friend was and he rode 2 different bikes and enjoyed himself.

Like others have mentioned there are "free demo rides" at Mosport but you still have to pay the admission to the races. Don't think $20 will get you in.
 
I was expecting to demo a bike whether I donate money or not (I was not told it was mandatory or that the amount was mandatory) and that if I wanted to eat then I would have to donate and I was fully prepared to do this (hence charity bbq, not charity demo ride). Nobody told me before hand that I would not be allowed to demo a bike without donating to charity. I have done demo rides at other dealers for other manufacturers where they also had charity bbqs going on and I was never forced to donate anything (though I usually did and enjoyed some food).

Instead of being treated like the potential customer that I was, I was lied to.




Am I missing something here? The OP says that he was asked to come early since they were having a BBQ for charity. What was he expecting?
To eat for free and then demo a new bike as well?
This isn't a normal test ride...the dealership is hosting a special event and if someone tells me they are hosting a BBQ for charity...I would expect to donate to the cause. Maybe they ask for $20 to stop people from donating a toonie?
I wasn't at this event but a friend was and he rode 2 different bikes and enjoyed himself.

Like others have mentioned there are "free demo rides" at Mosport but you still have to pay the admission to the races. Don't think $20 will get you in.
 
Am I missing something here? The OP says that he was asked to come early since they were having a BBQ for charity. What was he expecting?
To eat for free and then demo a new bike as well?
This isn't a normal test ride...the dealership is hosting a special event and if someone tells me they are hosting a BBQ for charity...I would expect to donate to the cause. Maybe they ask for $20 to stop people from donating a toonie?
I wasn't at this event but a friend was and he rode 2 different bikes and enjoyed himself.

Like others have mentioned there are "free demo rides" at Mosport but you still have to pay the admission to the races. Don't think $20 will get you in.

I'm with you BimmerMike. Seems like the perfect win-win-win. Customers and serious potential customers get to ride some brand new machines and have a great day, the dealer helps a charity raise money, and the dealer gets a potential buyer testing the product and further down the decision path.

Yeah that's bad business. I'm heading over there tomorrow, I can't wait to bug Cray about this...Deceiving potential buyers out of money and giving it to charity!
 

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