Here is the straight dope.
more and detailed
https://www.revzilla.com/open-letter-to-customers-revzilla-cycle-gear-faq
RevZilla & Cycle Gear FAQ
Did Cycle Gear acquire RevZilla?
No. The RevZilla founders and J.W. Childs formed a new, yet-to-be-named holding company to collectively own both businesses as sister companies, operating separately.
Then why does every news article state that Cycle Gear acquired RevZilla?
All of this started because of one brief article that was based upon incorrect information. The story then snowballed through the media as other outlets cited the story, repeating and enlarging on the errors.
Why did you not comment publicly sooner if the information published was incorrect?
We were under a non-disclosure agreement while in the final stages of negotiations. We commented as quickly as we could, given the circumstances. It was hard to sit on the sidelines, but amazing to see all the love for the ZLA.
more and detailed
https://www.revzilla.com/open-letter-to-customers-revzilla-cycle-gear-faq