I’ve been in the powersports industry for over 30 years and I’veworked in 3 head offices. I am a licensed technician, former racer and avidsport riding enthusiast. My present position deals with Dealerships acrossCanada and my former position had me living in Vancouver working for an OEM soI have a pretty good understanding of the industry.
There are serious problems for many large businesses rightnow, including powersports OEMs. You have to realize that the world economy is comingoff a 10 year slow down and additional to that, Canada has had it’s own badfortune with the losses in the energy sector a few years ago which hurt theeconomy again, quite badly. Powersportsmanufacturers have lost over 60 percent of their revenues in some cases withinthe last 3 years. I don’t think thatmost of the solution for the powersports industry is going to come from within.I think it will, as always, follow the boom or bust timing of the economy suchas it has during economic slumps like after the early 80s and mid 90s. Manypeople who’ve financially survived the last number of years are looking toregain the ground they lost with their stocks and other things they put on holdwhich are more important than frivolous motorcycles.
I think that somemanufacturers are doing some things right but not all things. I think thatthere are more than enough newbie/small bikes out there to accommodate everyonewho is interested. This is supposed to seed the future for the next crop ofbigger spending riders down the road which is important. I think that for therest of the riders there are also plenty of bike choices for pretty much everybudget.
Other things are certainly not helping like employers beingallowed to hire people on shaky terms like “contract, part time, no benefits”basis, which should only apply to a narrow scope of available labour/services.How can you get a mortgage if you’re employment is not considered permanent?Can you even finance a motorcycle in this position?
I have a bit of a problem with the immigration POLICY inthis country right now when it comes to available employment. I don’t have aproblem with immigrants but I have a problem with the fact that there are notenough jobs available for my fellow countrymen who live here already. I believethat we should have more employment vacancies before we take on more people tolive here. I realize that Canada has a serious lack of population problem butthere has to be better ways to solve it. I always wonder where kids getting outof high school can even get a job these days to work their way through college.I see many entry level jobs being populated by middle aged people who are therefor the benefits offered that they need for their families. I am not trying tosingle out any certain peoples, I am trying to illustrate what I’m seeing.
You have to realizethat our hobby (or profession) is fragile. We likely compose half of a percentof vehicles on the road and our group has huge liability when an accidenthappens. It’s kind of funny in a way......I look at me being a motorcyclist almostlike being at a disadvantage in society. We’re a minority in the transportworld and most of society doesn’t care. Will we be forced off the road byautonomous cars and trucks soon? – no, I don’t think so. I sat in Ottawa at CCMTAmeetings that ensures the integration of all vehicles on our roads, safely. I do believe that we, as a group can do a lotmore to be effective in ensuring that motorcycling can continue to be somewhataffordable and I think that organizations such as the CMA must do more to helporganize this. Why don’t we make all bike show and racing events charge anadditional $1 for entry and give a CMA membership application and a brochure toeach and every one of us so they can lobby the Government and ACTUALLY have animpact for our sport. It doesn’t need to involve everyone on a political levelbut wouldn’t it be cool to get an update newsletter twice a year (emailedmaybe) about what’s been going on that we should be aware of with our sport, orhow we actually got something useful done and made the government listen? This membershipmight help influence or sway more of the irresponsible groups of riders intomaybe thinking twice before making the NEWS and sending the cops on a witchhunt for anything with 2 wheels.
Here’s a few non categorized thoughts:
- If you want to ride on the street, you should bemade to wear full protective gear including a full face helmet. If you opt outof this group, you must provide your own health coverage, no OHIP at all foryou. Certain demographics will consider this “discriminatory”, I believe thatif it applies to everyone it is quite “indiscriminate”.
- Manufacturers should provide “demo rides” of alltheir models. Its disappointing that some don’t , then they wonder why they’relosing market share.
- Filtering, sidewalk parking should be legal andif bicycles are allowed to have their own lanes then motorcycles should havetheir own lanes too because we are environmentally friendly etc, etc......andif we don’t qualify under that reasoning then bicyclists should not have theirown lanes either. In fact, I think that bicycles should not be allowed intraffic, they’re a hazard. They should be on the sidewalk where they can dealwith slow moving objects. So there.
Finally, some of you who’ve ridden with me know that I’m nota saint but you also know that I believe there is a time and a place foreverything and that I don’t encourageanyone to ride beyond their limits, we’ll be waiting at the next stop sign. I’vealways said to go at your own pace and that the most important thing is foreveryone to be at work on Monday morning. I mostly only ride with experienced riderswhich is what I put in my ride postings to begin with.
I agree with most of what you're saying, but in the 1980s I took a very close look a the effects of motorcycle safety legislation. In particular, I wanted to know if the sensational claims about motorcycle helmets were true. Several studies done by the American Insurance Institute For Highway Safety, various medical institutes, and the United States National Highway Traffic Safety Association made wild claims about the 30-40-60% effectiveness of motorcycle helmets. There seemed to be no doubt that if you hit your head on something a helmet wearer is profoundly better off. However, that's not what happened in Canada or the United States. For the ten years before the helmet law and the ten years after in Canada there was only a .2/10,000 registrations improvement in the fatality rate. In the United States the effects were perverse.
While there was an initial drop in fatalities in some provinces (Ontario was one of them) over the next 3-5 years the rate bounce right back up to what appears to be a universal average of about 9 fatalities per 10,000 registrations. Compliance with helmet laws in Ontario has always been almost universal, and we know that helmets are effective however, the effects of the law itself have been very small. It appears in the real world other things are happening:
http://journals.sagepub.com/doi/abs/10.1068/c010193?journalCode=epca
While "risk compensation" is one theory, if you look at the snowdrift of LiveLeak and YouTube videos of motorcyclists wiping out, it becomes clear motorcycle helmets - regardless of 1/2, 3/4 or full-faced - are mostly becoming detached on impact, that the accidents themselves are far more violent than we might have anticipated, and that almost nothing was going to save the rider from the blunt-force induced concussion upon impact. Helmets themselves are only effective up to about 25mph at impact according to studies and
cannot prevent concussions. Using videos may seem anectdotal but they represent accident investigations, just like those used in the famous Hurt Study done in California. Moreover, the full-face helmets make it far more comfortable to travel at very high speeds for long periods of time, inducing a certain amount of "spirited" riding and a false sense of security. Helmets and fancy gear are no substitute for a cautious and restrained attitude. What atmosphere are you creating when you encourage the young and adventurous to ride high-speed GP racer replicas on the public highway? What stigma is created when these risk-takers inevitably kill themselves and it ends up splashed all over the newspapers and internet?
I think attitude is a big factor in accidents and erasing the "Life begins at 160" machismo that permeates sport biking is a big problem that won't go away soon.
I went into the show this week and it seems to me the industry is the same as it has ever been. Barely a handful of the 125-300cc bikes that you had to look very closely for but...plenty of 600-1900cc behemoths. Let's face it, bigger bikes are where the money is so the industry tends to stampede in that direction to their peril. Bigger, heavier bikes are intimidating for new riders, especially women. Where once a 600cc bike was considered a big bike, the pressure to "upmarket" and "upsell" consumers is great and unending. That's costly in insurance, fuel and maintenance. It's not a good long-term strategy for a healthy industry especially since, at least in my case, most fun comes from lithe and lively smaller bikes that are easy to throw around. The biggest selling bikes in the world are the sub 300cc ones.
Simply put, smaller less expensive bikes, less bureaucratic safety legislation and a change in attitude would go a long way to improving motorcycle sales. We've been coming out of a recession for two years now. If there's going to be a rise in sales it will happen this year. But I'm not optimistic. I don't see the prices and I don't see the industry following the grass-roots trends.