That seems completely different.Back in 2014 Tim Hortons increased the price of drinks and food. A November 2014 story from CTV: "TORONTO -- Your morning stop at Tim Hortons is about to get a bit more expensive.The restaurant chain says it plans to raise prices for both coffee and breakfast sandwiches at its Canadian locations starting next Wednesday. A cup of coffee will go up by 10 cents, on average, though the change will vary by region, and the price of a breakfast sandwich will also rise in all provinces except Ontario. "We have been able to hold our pricing stable since spring of 2011, however due to rising operational costs there will be a moderate increase," spokeswoman Michelle Robichaud said in an email. The cost of breakfast sandwiches, like bacon and egg on an English muffin and the turkey sausage sandwich, will go up 10 cents to $2.99 before tax. The move comes as Tim Hortons (TSX:THI) says it faces "significantly higher operating costs," which include rising prices for coffee beans and meat on the commodities market." As highlighted, back then prices were calmly raised when "higher operating costs" were encountered. They didn't go on the warpath and threaten their suppliers. Since labour is on of the many "operating costs" businesses of this nature have, I don't really see the logic in their reaction then (go with the flow, raise prices and pass the cost along to the end customer) versus now (fight the weakest, most vunerable of their staff.) Wynne is rarely correct on anything but I can't see TH's reaction to this increase in operating cost as anything but corporate bullying, plain and simple.
It's a fight now between the franchisees and corporate.
Basically, corporate has been squeezing the franchises, raising supply costs, and not letting them pass the increases along.
I know someone who had started an independent camera store long ago. Later on he joined Black's, still later he walked away from the business, because he couldn't make any money at it.