ronnie
Well-known member
This is a very dear subject to me. I own a shop where i sell jewellery, the same things happen in our industry I have seen people choose to go online for very small differences in price so i am not surprised and i do not blame them. Its their hard earned money and i would do the same!
Most retailers rip the buyers severly and have been for years. I sell a diamond for $3000 and spence diamonds a supposed wholesaler sells the same for $7000!
So who is at fault? The buyer for not paying agreeing to pay more to support the retailers luxury? Lets be real !
Yes as retailers we have way more costs and yes this is our bread money and we need to make a living... But business is business
The internet is not going away, so you adapt. Swim or drown. What i did 5 years ago was to move into a very cheap low cost location and pinched every penny to bring my operating cost to lowest. Its a shabby place but i still offer the best service and prices so thats all that matters.
My customers come to me cuz not only do because i give them better then internet prices but i also give them service. Thats what a bike shops hotta do too !
Thank GOD i survive. But i am one of the most connected people in our business and i get merchandise for
Way less then others.... others are not surviving. Cuz they refuse to change. I also started selling wholesale direct to the public so i can beat any price on the internet! The idea is you accept change and agree to make less profits and you donwhat you can
i am not greedy i make WAY waaaay less money Then all others in my business but i am on safer ground. I make less then 100k annually. I live in a 180k home with a mortgage, i drive a mitsubishi and my bike is like $2000. I do not mind still i know that what i make is still better then most people out thete but some would think "hey you are rich you sell gold n diamonds" lol but i m not
Bike shops or any shop will need to eventually match internet prices by lowering their operating costs and restructuring their business. Its economic evolution
There u have some very honest input into whats going on in small business world
By the way i will add and say that i know my opinion as stated here is not shared by 95% off other retailers.... So please no hate mail from other shop owners
I agree with you. I think that the big massive shop with massive buildings are going to fail and HAVE been. Bike shops are not meant to be these massive corporate structures. they're supposed to be somewhere that you can show up and actually feel at home, not like you're at the local new car dealership. At the same time, the small shop has to be able to offer big massive shop service as well.