I've got a 4th generation AppleTV. I had a gen 2 and multiple Gen 2s which were jailbroken to allow streamed content.
We are an apple house. Like most others, I stream Crave, Prime, Netflix. The biggest selling feature and the reason I upgraded to the 4 was because the Plex application was available. Seamlessly streaming from our Apple devices is a bonus. I have multiple Firesticks now for the other TVs because they are super cheap to buy. Streaming Apple devices to a Firestick is nothing like streaming to an ATV (if that is something important to you). No subscription required to specifically use the AppleTV.
We are an apple house. Like most others, I stream Crave, Prime, Netflix. The biggest selling feature and the reason I upgraded to the 4 was because the Plex application was available. Seamlessly streaming from our Apple devices is a bonus. I have multiple Firesticks now for the other TVs because they are super cheap to buy. Streaming Apple devices to a Firestick is nothing like streaming to an ATV (if that is something important to you). No subscription required to specifically use the AppleTV.