I get that standardizing all the HW on the bike and charging to unlock only the SW features that the customer wants cuts manufacturing costs. However, in that case, these costs should be passed on to the consumer. All these companies are doing is pocketing the savings.
Also, if I purposely opt not to have HW pre-installed, like Quickshifter, Electronic Suspension, Automatic Ride Height Adjustment (yes, I know KTM doesn't have these last two) on my bike, it's for a reason - either weight savings or reducing the complexity which could lead to potential mechanical failures. If these features that are disabled on the bike cause problems in the future, then I'm further out-of-pocket to repair something I never wanted in the first place.
Not a fan.