Thanks for the link, thats a great read! My favorite and most concerning part:
In the last 10 to 15 years a number of Asian-made helmet brands such as HJC, Icon, KBC and Scorpion
have entered the market to challenge the once-reigning Japanese leaders, Shoei and Arai.
These new brands offer helmets that look and feel pretty much like the Arais and Shoeis we were used to
wearing and seeing on all the magazine covers, but at substantially lower prices. Problem is, a lower price,
especially in a potentially life-saving piece of safety equipment, can do as much harm as good to a brand.
There's always the perception lingering in a buyer's mind that a product can't be as good or protect as well if
it doesn't cost as much.
So what can a lower-priced maker do to enhance its brand reputation? Get Snell certified. Whether they
think a Snell helmet is actually better at head protection or not—and there's no shortage of debate on that
subject—they're essentially over a barrel. If they don't get Snell certified, they give the perception their
products are not as good as the others on the shelf. And their helmets will sell like Girls Gone Wild videos at
a Village People concert.
In six months of researching this article, I spoke to many helmet company representatives. Some in civil
tones. Some not so much. One, in particular, summed up the Snell-or-not quandary best. It was Phil Davy,
brand manager for the very popular Icon helmets and riding gear. "When you build a helmet for this market,
meeting the Snell standard is your first, second, third, fourth and fifth concern. You can then start designing
a helmet that's safe," he said.
It is important to note that every one of Davy's Icon helmets is Snell certified. He's no fool.