I've bought a lot of bikes and a few cars / trucks new and have had a variety of experiences. I'll list some examples of my experiences.
-2008 DRZ400sm bought in summer 2008 (from Suzuki of Newmarket, there was a trade in, but overall the experience wasn't good and deal wasn't good, I learned from it)
-2008 Honda Varadero bought in spring of 2010 (from Dewildt of Hamilton, probably best deal I ever got, bought this bad boy for 10,000 out the door with 0km on odometer. Honda was already losing money on these bikes cause they were huge flops in North America and the sales guy was a manager and was having a slow day and didn't want to argue my offer. I test rode the bike in Milton originally and almost gave them my business, but it was just the luck of the draw I happened to be in Hamilton and made a deal)
2012 Yamaha WR250R bought in 2012 from Brantford Yamaha (traded in the Varadero for this, had to pony up a bit of cash not a great deal was just sick of the Varadero)
2013 Yamaha FJR1300 bought in January 2013 from Baldwins Cycle out in Dunnville (this was the only 2013 FJR1300 sitting in a dealership anywhere near the GTA at the time. I think they MSRP for 16,500, the owner said he would do 15,500 plus I got a 500 credit for parts which I used to buy inner bags and frame guards and gps mount which took the full 500. Total cost of the bike to me was like 18,100, After that only thing I spent money on was oil and tires, not even a set of pads. Apparently there's a dealership near Ottawa called Prescott Yamaha and they are like the best price Yamaha dealer around, although I've heard unreliable things about them, but they appear to still be in business.
2016 KTM 300 XC bought in December 2015 from Apex Cycle (traded in my 2013 FJR1300 for a dirt bike, cost me a little bit of money, not a great deal but overall the process was smooth, Apex is one of the nicer dealerships I've been in. I will attempt to give them more of my business in the next few years as I'm interested in a KTM 250SX.
I also bought new a 2014 Mazda CX-5 (in may of 2013 go figure) and a 2014 Toyota Tacoma (in June of 2014). I went to 3 different dealerships with the Mazda eventually settles on Budd's in Oakville, I encountered the least amount of resistance there, although there was some. The Tacoma I got from Burlington Toyota, awesome experience there, I could of saved $300 and got it from Stratford, but wouldn't of been the colour I wanted plus Stratford is far away.
EDIT:
I should probably summarize my post. I think buying something new should be fun, just go in and be polite and ask for the best deal possible, if you have the time go to several places and do this, you will probably figure out what the best price is going to be. If the sales person is rude and some of them will be, you don't have to buy from them shopping can be stressful try to not let it be. Riding season is over so there should be no rush to go out and buy a bike just take your time go into dealerships and kick some tires
