The same is true for Ferrari and Lamborghini. The issue is that these factories were relying on sales of pricey toys to a large group of people avoiding taxes. With the financial crisis, Italy has clamped down on tax evaders, and this has dried up the market. This is also happening in other EU countries.
What it means is that these companies will have to go back to making affordable bikes like they did in the past, and not rely on the overpriced toys.
For Benelli, this meant moving some production to China.
That was what bmw auto group did. They created the 3 series for people what can actually afford those cars