Aprillia in rough waters

Ducati and others have done the same over the years. EU is in really bad shape.

Sent from my SGH-I747M using Tapatalk
 
It's too bad because they make a good product but don't market it well enough. In north america they should be advertising alot more and get more dealers. Also they should make more product lines especially in the lower cc category. It's shame for years now aprilia has been saying they were going to bring the rs4 125 to NA. But that hasn't happened. I think if they built a 250 for north america it would sell well. I know I wanted a 125 when it was announced but Aprilia playing hard ball with the dealers
 
This is really about the EU and Italy's economy. The trends are truly terrible.
 
Shaman said:
This is really about the EU and Italy's economy. The trends are truly terrible.
Click to expand...

I'd be curious to see the International sales of Ducati vs Piaggio. I suspect Piaggio relies much more heavily on Italian sales than does Ducati, which makes them more exposed to risk.
 
I suspect you could be right. Piaggio America is still an infant in every sense.
 
Yes I understand its about Italy. I was surprised when I went to misano for moto gp I didnt see one rsv4. It was all Ducati.
However, the US is a huge market for motorcycles and I don't believe Piaggio group is doing enough to market themselves
 
I think the Vespa part of Piaggio is robustly supported, but they're probably the only ones.

Maybe they thought (wrongly) that low-CC Aprila would cannibalize their Vespa sales?
 
I dunno about that. Maybe. We'll see. I think they're likely to pull back from racing for a year or two but who knows.
 
Also doesn't help now that the MotoGP Aspar Tram is going with Honda for the next 2 years at least.
 
Chaos said:
The sales trends in Italy, its home market, are pretty devastating.
Click to expand...

The same is true for Ferrari and Lamborghini. The issue is that these factories were relying on sales of pricey toys to a large group of people avoiding taxes. With the financial crisis, Italy has clamped down on tax evaders, and this has dried up the market. This is also happening in other EU countries.

What it means is that these companies will have to go back to making affordable bikes like they did in the past, and not rely on the overpriced toys.

For Benelli, this meant moving some production to China.
 
You must log in or register to reply here.
Back
Top Bottom