A.B.A.T.E. of PA began, while members completely funded, this motorcycle awareness campaign in 2005 with a distribution of 1,000 signs. In 2006, we increased our order to 2,500 signs, and in 2007 A.B.A.T.E. of PA ordered and distributed 6,500 signs. In 2008 we ordered and distributed 10,000 more signs and in 2009 we are distributing 4,000 more.
The "Look Twice - SAVE A LIFE" Lawn Sign Campaign has generated substantial awareness of, and interest in (as reflected in radio, TV and newspaper coverage), the visibility and right-of-way issues facing motorcyclists.
We instruct our members to place the signs on more heavily traveled roadways for maximum exposure. With an increase in the number of new signs (plus those signs that have survived from previous years) our cost-per-thousand impressions statewide is dramatically less than any other form of advertising we have attempted (radio, print, billboards or TV).
Our "Look Twice - Save A Life" message is having an impact in improving motorcycle awareness and safety among the general motoring public and motorcyclists throughout Pennsylvania.