WTF, Aprilia?

Shaman

Well-known member
I've really enjoyed the Tuono 1000R that I've owned for the last four seasons, and am now looking at the new Tuono V4 version with green envy, since by the reports from other magazines and my own experience with the RSV4-R (owned by my friend Shawn Voight of Danton Machine), it's just about the only street machine I can ever see myself desiring for a long, long, long time. Once you ride one of the Apes you realize that the build quality and overall experience of most other makes is poo... if you can overlook the atrocious gas milage.


Don't really care about the traction control even if it does make a rider godlike... but for the money I'd spring for it anyways, just to play with...
So, there's the background: to my point.


{vent mode: on}


Aprilia dealerships in Ontario are about as lazy as it gets. They want the Aprilia and Piaggio scooters and the rest is inconsequential. They don't try to hype up the products (and let's face it, the RSV4-R is a hell of a product - and it's priced for *LESS* than the MSRP on a new R1), they almost never go to a bike show; they don't advertise worth a damn. Except the scooters... Aprilia even has a 7-speed, automatic motorcycle of reasonable performance and which is a true motorcycle in all senses of the word, but do they spend time marketing it? Nope. Nor the Moto Guzzis, which are again, truly unique in the market.


OK, so there's that part of the rant out of the way. Now on to the next. Voight can't get ECU flashes for his RSV4-R because nobody in Ontario (that we know of, anyways) has invested in getting the hardware needed to do that. Gearhead in Ottawa says they can order parts and do basic work but "hasn't sold anything larger than a Tuono," whatever that's supposed to mean. The appearance is that they don't intend to educate their mechanics on the V4 or invest in any support systems for them... which means they also won't be selling the new Tuono in any numbers, or supporting it in the garage.


So WTF, Aprilia and dealers... you have these unique products which are currently priced very similarly to the Japanese counterparts (heck, the Factory with APRC came *down* in price and is now not much more than aforementioned R1 for a lot more bike), and either Aprilia is hamstringing its dealers with large investment costs, or the dealers aren't even trying to sell the products.


What dufus wouldn't buy a RSV4-R for the same money as a new Japanese litre bike? They get a Sachs shock with separate damping and rebound circuits, Brembo monobloc brakes, a chassis that is unlike anything else on the market, and a V4 engine that constantly makes its welcome presence known. Not to mention Aprilia's other products, like the Dorsudoro 1200 and the Mana.


It's ridiculous. They should be selling these bikes by the truckload. They've no clue how to do it.


{vent mode: off}


Not that I'm in a giant hurry to sell off the 1000R, mind.

(repost from CMG Online)
 
I've really enjoyed the Tuono 1000R that I've owned for the last four seasons, and am now looking at the new Tuono V4 version with green envy, since by the reports from other magazines and my own experience with the RSV4-R (owned by my friend Shawn Voight of Danton Machine), it's just about the only street machine I can ever see myself desiring for a long, long, long time. Once you ride one of the Apes you realize that the build quality and overall experience of most other makes is poo... if you can overlook the atrocious gas milage.


Don't really care about the traction control even if it does make a rider godlike... but for the money I'd spring for it anyways, just to play with...
So, there's the background: to my point.


{vent mode: on}


Aprilia dealerships in Ontario are about as lazy as it gets. They want the Aprilia and Piaggio scooters and the rest is inconsequential. They don't try to hype up the products (and let's face it, the RSV4-R is a hell of a product - and it's priced for *LESS* than the MSRP on a new R1), they almost never go to a bike show; they don't advertise worth a damn. Except the scooters... Aprilia even has a 7-speed, automatic motorcycle of reasonable performance and which is a true motorcycle in all senses of the word, but do they spend time marketing it? Nope. Nor the Moto Guzzis, which are again, truly unique in the market.


OK, so there's that part of the rant out of the way. Now on to the next. Voight can't get ECU flashes for his RSV4-R because nobody in Ontario (that we know of, anyways) has invested in getting the hardware needed to do that. Gearhead in Ottawa says they can order parts and do basic work but "hasn't sold anything larger than a Tuono," whatever that's supposed to mean. The appearance is that they don't intend to educate their mechanics on the V4 or invest in any support systems for them... which means they also won't be selling the new Tuono in any numbers, or supporting it in the garage.


So WTF, Aprilia and dealers... you have these unique products which are currently priced very similarly to the Japanese counterparts (heck, the Factory with APRC came *down* in price and is now not much more than aforementioned R1 for a lot more bike), and either Aprilia is hamstringing its dealers with large investment costs, or the dealers aren't even trying to sell the products.


What dufus wouldn't buy a RSV4-R for the same money as a new Japanese litre bike? They get a Sachs shock with separate damping and rebound circuits, Brembo monobloc brakes, a chassis that is unlike anything else on the market, and a V4 engine that constantly makes its welcome presence known. Not to mention Aprilia's other products, like the Dorsudoro 1200 and the Mana.


It's ridiculous. They should be selling these bikes by the truckload. They've no clue how to do it.


{vent mode: off}


Not that I'm in a giant hurry to sell off the 1000R, mind.

(repost from CMG Online)

Those bike have a very small niche market, good price and kick *** performance or not majority of people prefer owning a jap bike....They are harder to get parts for, harder to find good mechanics to work on them, and pretty much everything involved with owning one is going to cost more......Not a very smart investment for them to build a parts and service network here for them, when only a few people own/buy them....What do you expect them to do fully stock a dealership with parts and mechanics and specialty tools, for a very small group of owners.....

Honestly dont you want it to stay like that? Dont you like the fact no one really rides the same bike as you? If they blow up, your bike will not be as unique here anymore...Is that what you really want, Aprilla to turn into bikes everyone knows like GSXR's and R6's
 
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BMW of Toronto got screwed by........... BMW. They came into the shop and shut down the whole Piaggio line. Or so the story goes.

They had two RSV4-Rs on the floor for $14K I have been told... my buddy bought one from them a while back and he CAN get some service from them still, but that will end.

Ride one, it will change your idea of what awesome is... :)

As for dealership and parts - I want them to be good. I don't really care about whether or not my bike is all that different, although that can be fun and lord knows the Ape is an attention stealer with the Akra pipes on it. But seriously... the build quality and the feel of these bikes is something that the Japanese nor the Germans have any parallel to. They deserve better than the tepid dealerships and distributor presence they have. I wish GP Bikes would take up the Piaggio line...
 
I can't speak for Aprilia but when I took a Guzzi Breva 1100 out on the road last weekend I was so shocked at how amazingly well put together the bike was, had a stock seat that could be called one, rode well and the right looks to go with everything.
I'm surprised I don't see more of them on the roads but I suppose it does go back to the limited dealer network, service outlets, and lack of marketing.

That said, if I can sell my cbr this week or the next, I'm picking up a moto guzzi.
 
the wife has a mana i have a gsxr 600 and every time i take here bike out to play i love it. last time i did it i found myself looking at trading in the gsxr for a shiver.
might just do it this winter
 
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Check out a place called Corsa Meccanica located on steeles just west of dufferin (futurity gate, north side)
 
It goes back to marketing 101 They are missing a few key elements, the main one being a distribution network. They have exceptional products. It also means that Aprillia/ Moto Guzzi have to believe in the market potential and invest in the market in a big way like Ducati has done over the past 10 years. Relying on other companies to do this for you is not ideal.
 
I've got a Moto Guzzi Griso SE, purchased at Two Wheel Motorsport on highway 6, north of Guelph. Call them. They're a full line dealer, and they're very, VERY, enthusiastic about their new Italian marques...
 
I'm with BMW Toronto and we still have a RSV4 in stock. Unfortunately we cut our ties with Aprilia/Piaggio so we're mostly sold out now. Our S1000RR's are pretty sexy though... I recommend coming in and checking them out. :)
 
As someone else said it probably isn't the cost of the motorcycle. I'm personally looking into an R6 or a GSXR600. I would never touch Ducati, Aprilia or BMW until I'm settled down some where with a stable job and mortgage free. After all, a motorcycle is a liability, and I'd like to enjoy my liability without stressing on maintenance fees/parts too much. Hope ala goes well for you though.
 
I have no figures to support this but maybe Aprilia are in a position where sales are matching production and they are making money. Therefore why should they create a demand they can't or don't want to fill? And a demand they obviously cannot support with parts and service? Just a theory like.
 
Congrats I just love that bike, is it the metallic green model?

I've got a Moto Guzzi Griso SE, purchased at Two Wheel Motorsport on highway 6, north of Guelph. Call them. They're a full line dealer, and they're very, VERY, enthusiastic about their new Italian marques...
 
I'm with BMW Toronto and we still have a RSV4 in stock. Unfortunately we cut our ties with Aprilia/Piaggio so we're mostly sold out now. Our S1000RR's are pretty sexy though... I recommend coming in and checking them out. :)

I've ridden both. At the end of the day, the S1000RR is faster-ish in a straight line but not until the speedometer is way into the triple digits (as in over 200). Everywhere else and in all other ways, the RSV4-R is a much more enjoyable, visceral bike. It involves you. The BMW is a great bike too.. I have some criticisms but they involve it feeling virtually identical to a Japanese bike. :)

After all, a motorcycle is a liability, and I'd like to enjoy my liability without stressing on maintenance fees/parts too much.

That's the thing, Aprilia's bikes are usually just as sorted as the Japanese counterparts. They've had a few missteps but usually in products where people had too high expectations (for example, buying SXV 550 racing bikes and trying to get hundreds of hours out of the motor maintenance-free). My Tuono has been dead reliable, changed the oil last night after 5500km and there wasn't a trace of metal on the drain magnet; the filter looked almost new... only thing I've had go wrong is a bolt came loose from the fairing and a giant stone has starred my left headlight cover (sigh).
 
Check out a place called Corsa Meccanica located on steeles just west of dufferin (futurity gate, north side)
Try Corsa Meccanica, they are the new Toronto dealer. It sounds like you are getting a great deal on an RSV4. Where and what year?
 
Corsa Meccanica just got setup as an Aprilia dealer in Toronto (by just setup I mean I went in there before they even had all their inventory setup...they're good to go now).

Give them a shout.

Out by kingston, there's nothing. Another dealer in Guelph, but their hours suck balls and it's much further away from you. For now, Corsa Meccanica is ur best bet.
 
Well it is good to hear that they are appointing some good dealers. Are they running the distributorship from the US or have they appointed another distributor. Running it out of the US is fine as they will have many more resources than having a local company trying to do it. Parts can be shipped overnight from anywhere in the US.
 
I've visited Corsa Meccanica today. Not that I'm interested in Aprilia or Moto Guzzi righ now (although I don't mind to test ride Tuono V4R, they are going to have one on the floor by the and of the month), but I should say that the guys there are all very friendly, knowledgeable and just a pleasure to deal with. Who knows, I may end up buying my next bike from them?!
 
Oh, really. Thanks for spending my money. :(

(p.s. when I said changed the oil after 5500 I didn't mean the bike has 5500 on it, i've had it 4 seasons now)
 
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