This is what I could come up with so far: "Ride for Road Safety Awareness Day - 2011"
-- Plan the event on a Sunday in July. Main aim would be to raise awareness and create media visibility for the high death toll this season and the past years
-- The ride can end with presenting a petition to 'Minister of Transportation' requesting for the following measures to be implemented:
****** Introduce mandatory information and test questions for All classes of Licensing on Sharing the roads with motorcycles.
****** Display early warning road signs for riders around areas which have experienced multiple motorcycle accidents
****** Upgrade the curriculum of Driver Training to specifically prompt the driving students to 'be aware of possible motorcycles' as part of driving instruction
-- On the day of the event, we can organize Group Rides out from different parts of the city.
-- All groups meet at a specified location and we observe silence for all the recent riders we have lost
-- We also meet with media and use this as a platform to appeal to all drivers to make the roads safer.
-- We then ride out to Queen's park along a designated route and present the petition to the Minister and we ride out, through a designated route again, back to our starting point.
-- The groups split and ride back out again
In the days leading up to this, we can also work on setting up a website with all necessary videos explaining the most possible chances when riders crash and also the ways to avoid this. Also, a Facebook campaign and online pledge form that drivers, riders who visit the site can fill expressing their support and so on.
Here are some of the things we will have to work out :
The date for the event, which should not clash with any major events in the city
Group Ride announcements, logistics etc.
Media release and press release
Interviews from accident survivors for the website
Petition – wording, formalities etc.
Location for the meet up, city permits, police clearance if any
Communication with the Ministry for a representative to receive our petition ( I don’t think they operate on the weekends )
Any more that I must have not thought about ??
We will need to form a committee of riders to delegate the tasks. I have emailed some members on here, esp. Shaun who has some experience organizing something in the past. Once we have a proper action plan, we can plan a meetup at a coffee joint and map out the next steps.
Some really good thoughts in here.
Here are some builds for you:
- Timing feels off. Most people are worried about vacations and celebrating in July not road awareness.
- Would recommend tying it in with Motorcycle Awareness month in May.
- Would be wasting time presenting anything to a ministry official. They don't initiate anything unless they are told. Need to leverage politicians. We have this little thing called a provincial election coming up....might be a good opportunity. If you walked into every local candidates debate with a string of bikers demanding reform during the Q&A period you're at least going to get some attention.
- Need to get an advocate at a high level of government or a loudmouth MPP like McTeig who knows how to get press on his side.
- How can you leverage celebrity to gain attention with this? Can you get someone famous who rides to help support the cause? (totally out there...but Dan Akroyd rides...could you convince him to speak on your behalf?)
- Need stats to back up how bad things have gottent this year. It feels like it's worse, is it really?
- Think about PR opportunities for petition signing. e.g. Can you get Harper's wife to sign the petition? She rides around Ottawa all the time. Good PR play for the PM, good exposure for the cause.
- Need to leverage local clubs that already have big memberships. Can you get them to participate? I know everyone on this forum hates Harley riders, but the Milton HOG chapter has over 200 members who show up to stuff. They're in this with us as well.
Failing that Keith gets it. The message needs to be stark, it needs to be loud and quite frankly it needs to piss some people off.
Oh and unless you get >1000 bikers out to support your event? No one is going to care.
There's a lot of rambling in here, I'm at work and only half paying attention.