They are treating it like an actual commodity. The price is determined by supply and demand.
Consider yourself lucky that they're showing so much restraint. They could charge $2.00 a litre and we couldn't do a damn thing about it. I guess we could all get on those crowded buses and subways. Um, well, actually, no we can't. They're already crowded. I suppose we could start buying diesel. No, that doesn't work either. Car pooling? If you're lucky enough to find some people going exactly where you're from to exactly where you're going. Cycling works for about 5 months of the year, as long as your workplace has a shower.
Let's face it, our infrastructure is designed based on cheap gas. And now we don't control the price of gas. Get ready for a massive transfer of wealth - we've already been seeing it for the last few years.