GoPro flexes its legal arm at a favourable online review?

[Macs]

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http://www.digitalrev.com/article/gopro-hero-3-vs-sony/Njk3MDQ3MDg_A

The original review posited the Hero 3 as the superior camera overall, looks like GoPro didn't like something about it I guess. No videos or stock pictures were used in the written article/comparison either.

Aaaaaand the response:

Hey all- I’m out at X Games Tignes right now with the Director of PR for GoPro. I showed this to him as soon as I saw it (it had 3 comments). He dropped everything to address this issue, and it’s an unfortunate miscommunication. Below is the blurb he just wrote out for my favorite GoPro community.

Thanks for the heads up on this issue. The letter that was posted next to the review on DigitalRev was not sent in response to the review. Obviously, we welcome editorial reviews of our products. This letter was sent because DigitalRev is not an authorized reseller of GoPro products and they were using images and had incorrect branding and representation of our product in their online commerce store. As part of our program – we ask merchants who are selling our product to use authorized images. That is why DigitalRev was contacted. But – our letter did not clearly communicate this and that is something we will correct.

http://techcrunch.com/2013/03/20/run-dmca/

Nothing to see here I guess, folks

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